Think out of the con(text)

This self-initiated campaign and multi-sensory exhibition makes the hidden struggles of dyslexia tangible and immersive. Informed by insights from doctors, educators, parents, and supporting research, it addressed both emotional challenges and misconceptions. The outcome included myth-busting posters adapted across print and digital media, culminating in a conceptual exhibition where visitors experienced reading difficulties, layered visuals, and sensory trigger for fostering empathy, breaking stereotypes, and sparking meaningful conversations.